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Vintage promotional booklet ‘Champagne Vine Country and Champagne Wine’, published by Charles Heidsieck, early 20th century

Ever wonder what exactly is champagne?

This vintage booklet, though published a century ago, still could give you answers to your two basic questions – where it is produced and how it is made. If you however are one of those who already knows this, there are also some interesting information to fill the gaps in your knowledge. For example, that the total stock of a champagne house corresponded to about 5 years shipment, that no cellar was damaged during the World War I or that pruning was generally performed by women that period.

Illustrated, with maps and photographs, the booklet is quite educational. Due to the absence of a publishing date, we can only make guesses that it was probably in 1921, since as last vintage is pointed the previous year. And though it was created for the promotion of Charles Heidsieck & Co champagnes presumably for the USA market, nowhere in the text is mentioned the house as advertisement. In an imaginary conversation with a visitor, a champagne merchant and a wine-grower explain him how this delicious drink was made starting with the history and finishing with advice how to store, serve and drink it in moderation.

I liked it and definitely learned something new.

If you want to download it, go to the source where I found it. It is free.

Source –

post 10 – the perfect wine cellar for a sparkling wine, pages 55-56, sparkling wine at the bottom of Baltic sea – pages – 55-56

In 1916, the Swedish freighter Jönköping left the Swedish port Gävle heading for the Finish port of Rauma. It was chartered to deliver alcohol beverage presumably to the Russian Imperial court of Tsar Nicholas II. It was the height of the 1st World War and neutral Sweden was used as a transport channel for goods to Russia (Finland at the time was Russian territory). Loaded with  precious liquids – 3.000 bottles of Champagne, 67 casks of Cognac and 17 barrels of Burgundy wine – the ship had to sail a short distance of about 240 km. Unfortunately it didn’t make it

Just a few miles away from the Finish coast.a German submarine stopped the freighter for investigation. During the war some kinds of goods were under embargoes between the Central Powers and the Allied and the cargo was considered as contraband. It was decided immediately to be destroyed together with the vessel. The Swedish captain tried to save it offering the Germans to take it to their nearest port, but it was denied. The explosions were set up and the freighter with the entire load sank to the cold Baltic waters., pages 57-58, sparkling wine at the bottom of Baltic sea – pages – 57-58

It took 81 years until the summer of 1997 when the sunken ship was found by two Swedish divers. Using sonar, they located it at a depth of 64 meters and fortunately most of the cargo was intact; especially the bottles of champagne. The big surprise however was when they opened one of them, that it had an extraordinary taste. It suddenly revealed that lying at the seabed of the cold Baltic sea for almost a century did not only spoil the wine, but on the contrary – improved it.

Champagne is a demanding wine. In its country of origin it is stored in underground tunnels carved into chalk rocks and hundreds of mile long, where the temperature all the time is about 9-12C. Slowly and with no ‘pressure’ (in a sense of time), the carbon dioxide released from the 2nd fermentation dissolves into the wine. Under the local regulations this period should last at least 15 months for NV – non vintage or 3 years for Vintage., pages 59-60, sparkling wine aged at the bottom of Baltic sea – pages – 59-60

For how long it could age in the bottle when it is ready for the market? In simple words, for how long it would be drinkable? It is a white wine after all (in most of the cases) and comparing to the reds it is notorious for losing that game (except the fabulous sweet white wines but that is another story). No one can give guarantees about the longevity of champagne but generally speaking it there are the two major prerequisites – a good quality and a well storage, it could be still palatable even after 80-100 years.

That’s why the founded champagne had such an exquisite taste. Because it was ‘stored’ in the most favourable conditions – cold temperature, humidity, pressure, no motion, no light and lack of oxygen. The perfect wine cellar! And at no cost!, pages 61-62 -  sparkling wine aged at the bottom of Baltic sea – pages – 61-62

The news spread quickly and one by one the bottles were sold in different parts of the world. What brand was the champagne? Heidsieck & Co Monopole, Goût Américain, Vintage 1907. It established two times world records as the most expensive champagne ever sold. The first one for $4.068 at Christie’s auction in London, and the second for $275.000 in a private sell at Ritz Carlton in Moscow.

The quality of the champagne in the sunken Jönköping surprised the modern winemakers all around the world and since then a new trend in wine storage emerged. For the last decade more and more producers experiment with sea ageing and all of them claim that the wine tastes better. Not only the sparklings, but also the whites and the reds. The common statement is that they are more complex than those in the cellar. Of course, it is not so simple to find the right place underwater and besides it is a labour cost procedure but it is sure that in their quest to produce the perfect wine, an increasing number of vintners explore all the options the Mother Nature offers., pages 63-64, sparkling wine aged at the bottom of Baltic sea – pages – 63-64

“The Art of Vintage Cocktails”

Danielle Kroll's illustrations from the book 'The Art of Vintage Cocktails'

Danielle Kroll’s illustrations from the book ‘The Art of Vintage Cocktails’

It is obvious that I have two passions – drinks and illustrations. And I am always happy to find something that combines them both.

Such beautiful example is the work of the food writer Stephanie Rosenbaum and the artist Danielle Kroll – the little book ‘The Art of Vintage Cocktails’. It is a small-format volume book that features only 50 recipes for classic cocktails from the 1920s, ’30s, and ’40s and each one of it is accompanied by information about the history of its creation and the gorgeous vintage style illustrations of the artist.

It is available for purchase here

Vodka Wars: Poland vs. Russia. The story behind the ‘famous’ court process in 1978

Have you ever seen the movie ‘Wag the Dogs’? If not – highly recommend it. The plot is quite interesting (not to mention the brilliant performance of Dustin Hoffman, Robert De Niro and all the other great actors).

In a nutshell, shortly before the election in the US, the president is caught in a sex scandal and it seems that it will seriously decrease his chance of being re-elected. In order to distract the attention it was decided to focus it to another direction. And thus it was fabricated a … fictional war. It was fully documented by media as a totally real event and the masses believed it. Almost nobody even called in question if it really happened. Covered by the veil of patriotically emotions, they all left to be easily manipulated.

I recall this movie when suddenly stumbled on information about a lawsuit filed by Poland against Russia (former USSR) claiming the origin of vodka. It is not a secret that there is such a long-standing contention, but, hey,… a lawsuit? Between two fellow countries in the era of the Iron Wall? A member of the Warsaw Pact would dare to bring the Big Brother, the Soviet Union, to a court? And not whatever court, but an international one! Socialist states entrusted their internal problems to be resolved by capitalist judges? It couldn’t be possible.

I was sure that was a joke. I have never heard about it and I have graduated law in one of those states. And yet, the lawsuit was everywhere in the web underlining the loss of Poland and the big victory of Russia. Almost to convince me that I should have to ask my law school for my money back, when fortunately I found the fabulous book ‘Vodka Politics’ by Mark Schrad. It revealed me the truth that it was just a hoax, created by one person, the Russian Vilyam Pokhlebkin, but embraced by his compatriots as an actual breakthrough in their history and turned it to a highly acclaimed event.

The story started in 1991 when was published Pokhlebkin‘s research ‘History of vodka’. The original was written in 1978 and according to the author’s words was entrusted by the government. The reason? A lawsuit filed by Poland against the Soviet Union for the exclusive commercial rights to the word ‘vodka’, claiming that it originated in Poland, not in Russia. Very inconsiderate move. As Mr. Schrad noted with humour:

          “Perhaps the Poles had not read the single-paragraph entry on “vodka” in their standard issue Big Soviet Encyclopedia, which clearly states that vodka “was first produced in Russia in the late 14th century.” What more debate could there be?

           For the Russians, this was a stab in the back—their socialist allies in the Warsaw Pact were not only threatening the Soviets’ lucrative international trade; they were also inflicting an emasculating blow to Russia’s cultural heritage”.

The USSR government authorities were in panic. They couldn’t find a document in their archive to prove the Russian origins of vodka, so they turned for help to Pokhlebkin – unquestioned local authority on food and drinks as the only man who could establish the Soviet Union’s legal rights and defend the national pride.

And like magic within a few months Pokhlebkin all alone succeeded to ‘collect’ an entire system of evidences which ultimately were presented to the court and were recognized by the legal experts and voila!… In 1982 Russia won the case.

Since the research of Pokhlebkin saved from a betraying foreign invasion such a national symbol, his achievement definitely was worth to be celebrated, but it would take 9 years before to be published in 1991 as a book with the title ‘History of vodka’ (Istoriya vodki)

           “Over the past twenty years dozens of popular books and hundreds of articles and webpages—in Russian, English, and other world languages—have recounted his research and findings, his stories and anecdotes from the pages of Istoriya vodki, almost verbatim.”

So far nothing disturbing though in the era of globalization and easy access to information no one ever bothered to verify Pokhlebkin’s affirmations and compare them with other sources.

Mr. Schrad however had a lot of doubts about the statements in the book and investigated the matter. And what he found out would be quite funny if were just an innocent joke.

Neither of the international courts (the International Court of Justice (ICJ) and the Permanent Court of Arbitration (PCA) knew anything about the case, nor the Russian or the Polish authorities have ever heard about any legal dispute between them on this subject. There was absolutely nothing mentioned in any media – global, Russian or Polish. Moreover, no one ever commissioned Pokhlebkin to undertake such research as he had claimed.

It turned out that it was just a fabricated fact.

As I said it would be funny, if so many wouldn’t believe in the words of Pokhlebkin. And why not? After all he had gained a status of a “cultural icon in Russia”. He was a controversial person but admittedly was recognized by the Russians as an expert. A prolific writer, he wrote through his entire life (1923-2000) numerous books – about the history of international relations, Scandinavian studies, culinary, history, heraldry and etc. Why then he needed to create this tale about a non-existing lawsuit?

Nobody could say; only guesses…His academic carrier took the down road in the 70s. It is supposed that the stepping-stone was his enormous culinary work – a collection of thousands of global recipes. The authorities judged that because the mentioned ingredients were widely unavailable in the Russian market, the recipes would throw a shade upon the Soviet system itself.

           “Branded a dissident, he was effectively unemployed (and unemployable) in a country that boasted a job for everyone.”

Probably searching for a way to get back his previous position he created the delusion about the discussed research on the origins of vodka and bearing in mind the notorious dispute with Poland about it, he included also the story of the lawsuit to lift up the national pride.

           “… Whatever reasons Pokhlebkin had for constructing and executing such an audacious deception, he certainly took them to the grave…. Most remarkable about Pokhlebkin’s fabrications is how they have been elevated to the status of legend: standing above serious scrutiny for two decades.”

According to the book, there was only one alcohol historian, Mr. David Christian, who then in the 90s, questioned the authenticity of Pokhlebkin’s allegations.

           “If you read this book keep a bottle of strong vodka by your side to stun the more thoughtful parts of your brain. The parts that are left should enjoy this eccentric collection of curious facts, crackpot hypotheses, phony statistics, anticapitalist polemics and stalinist snobberies without worrying if it all fits together.. Most frustrating of all, Pokhlebkin often does not bother to offer evidence for his sometimes fascinating claims. How can we know if he is writing fiction or fact?”

The last few years, more and more professionals put in question the story of Pokhlebkin. But even if they all finally conclude that this was “a grandiose mystification” (“Grand Deception: Truth and Lies about Russian Vodka” by Boris Rodionov, published 2011), it would take much more time to change the beliefs of Russians that all this was a big fraud.

This doesn’t mean that the dispute about the origins of vodka has been ceased. Currently Poland is a step ahead with a written proof, but who knows what Russians might dig tomorrow. I am neither Pole, nor Russian, and maybe not able to understand their national concerns but I am consumer, and honestly, since they both produce exceptional quality vodka is it really matters who first invented it?

And thankfully to researchers like Mr. Schrad it is a nice feeling that you are not fooled anymore.

‘Vodka Politics’ by Mark Schrad

For more about the story, you could read the whole chapter here.

Innovation for home cocktail enthusiasts

In the beginning of 2014 the French spirits conglomerate Pernod Ricard in their attempt to attract more consumers and adapting to the new technologies introduced a gorgeous gadget called “the Gutenberg Project” (not to be confused with the non-profit organization ‘Gutenberg Project’ that digitizes books and allows a free access to all of them).

The concept behind this new product is to combine alcohol (physical product) and apps (services). It is designed for at-home consumers who enjoy parties and making cocktails. It consists of 6 containers shaped like books (hence the name) and set on a platform connected to a computer. Each of the containers is filled up with one of the company’s popular spirits brands (gin, vodka, rum, tequila, etc.) and has a slightly different hue of the main silver/grey/brown colour. Undoubtedly the external design is very stylish. Clean, sleek and minimal, the containers are really eye-catching. And of course also recyclable.

The internal design however makes the things even more interesting. The application controls what exactly amount of alcohol to be poured in the glass based on the chosen cocktail. Besides it has also tutorials about mixology, personalized offers on the client’s preferences, monitors the level of the containers, recommends a refill, and gives options for home delivery .

If you are hooked now willing to buy it, I will disappoint you that two years later it is still in an experimental stage and not yet available in the market. When it appears I guess it will change the business model of selling/buying alcohol (at least in the cocktail niche) and soon will be followed by others (as happened with Nespresso a decade ago).

Meanwhile one advice to Pernod Ricard (actually to their Breakthrough Innovation Group) … change the name. The current one just doesn’t fit well with the idea. I find it rather as an ‘attached’ than as an ’embedded’ to the concept.